Some great tips from Seth Godin on how to avoid getting “blow back” when you hammer your email list. Remember Australia has a Spam Act – key elements of which can be found here – and breaches of it can land you in a lot of hot water. Now with the implementation of the European Union’s General Data Protection Regulation (GDPR) it’s important to get your email marketing right! These questions could go some way towards thinking before you hit Send.
Seth’s Blog: Eight email failures and questions for those that want to do better.
(Remember: registered charities, religious institutions and political parties are exempt from the provisions of the Spam Act in Australia. If you’re not sure what the rules are, Episode 63 of The Virtual Business Show covers the topic and might be helpful!)
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