On Joining Networks
As a seasoned virtual assistant (VA) I’ve had a few people asking me whether they should join this network or that and what the benefits are. I thought I’d list the benefits I see in joining networks – both on and offline.
Here are my thoughts:
- Working virtually means we don’t get the same sense of collegiality as our office-based counterparts. For me, joining networks gives me that connection with others. This applies to both on and offline networks.
- Networks provide access to a wealth of knowledge than I would otherwise have. This gives access to opportunities for learning. Many will also provide training, webinars, or resources you can access for free or at a discounted member rate.
- Opportunities for collaboration – networks will give you access to opportunities to collaborate with other business owners who may have skills you don’t, who you can subcontract to or have subcontract for you, enabling you to enhance your service offering to clients.
- Peer support – this is important – especially when you are working from a home-based office, or alone. It’s important to have access to people who understand your unique struggles, and confirms for you that you are not alone.
- Visibility – belonging to a number of networks gets my name out there – nationally and internationally. It’s been amazing the number of people who I have met at business functions who will say something like: “Oh you’re THAT Lyn … I’ve heard about you online”.
- SEO (search engine optimisation) – membership of various networks often provides you with a directory link. This enhances your SEO because the directory is providing a backlink to your site. Each backlink (ie sites that link to you) provide a ‘vote of confidence’ in your site’s credibility, relevance and authority. This then increases the chance of you being found. Don’t just link exchange though – it’s about the quality and relevance of the link, not the quantity.
- Marketing – in many cases the networks do their own advertising and marketing. Being a member of these networks enables me to “ride on the back” of that marketing without going to the additional expense myself. Naturally, this advertising/marketing is in addition to what I would do myself for my business. Many Chambers of Commerce have a site, and you can often include your logo there as a form of marketing, or participate in their site in some other way – either with articles online or in printed materials.
- Credibility – when you belong to a number of business networks and organisations it increases your credibility. You’re seen as serious about being in business. Membership of a number of networks has led directly to me being asked to join various international boards and also to speak at different on and offline conferences.
- Leads – I deliberately put this last. It’s never my main motivator for joining a particular network. Membership of networks should never be about leads alone. It’s important as business owners that we understand obtaining clients and advertising/marketing our services is a responsibility that rests entirely with you as the business owner. But your directory listing, activity on the lists, and the marketing the network owners do will all eventually lead to some sort of lead generation activity – either through the group or via contact with you directly. Of all the networks I belong to, I’ve only received two permanent clients from leads generated directly through the network. But access to those RFPs (requests for proposal) counts for something and is an additional lead you may not have received otherwise.
I belong to a number of on and offline business networks and groups. Naturally there are hundreds you can be part of and sifting through and joining those where you feel you get the most benefit is the key.
Face-to-Face Networking
Whilst many of us struggle with face-to-face networking, don’t write off Chambers of Commerce, BNI groups, business women’s groups, Leads Clubs, or other types of networking groups and opportunities. By joining these you increase your profile in the community, people can get to know you in real life, and you have the opportunity to let people know what you do and educate the public about professional virtual assistants.
One person I met at a business networking event IRL was actually the partner of someone who later became a client. She couldn’t use me but she could see the value in the offering for her partner.
It doesn’t have to just be business groups either. Consider your kids’ sporting groups or your own social or hobby-based groups in the community. Every group is an opportunity to grow your business.
One trainer at my gym is a graphic designer by occupation, and this is a contact I have now been able to add for any future collaboration … and vice versa!
Takeaway
Belonging to a number of different networks I’ve found has really helped increase my profile, my knowledge – and my international and national virtual friendships – to an extent that would not have been possible if I hadn’t joined.
Look around for groups you might be able to join. Go along to any free new member evenings to see if they are a good fit. Check out online business networks, and groups on social media that might give you more opportunities for exposure.
Networking is vital for boosting your business – especially if you work from home.